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The Sims 4: Simfomercials
Brand: The Sims | Role: Creative Director
Directors: Josh Forbes + Rupert Cresswell | Production House: Alkemy x
ACD: Katrina Michie
Senior Creative: Rachel Crowley
Creative Director, Design: Mary Rauzi
Senior Designer: James Aloysius
Director, Brand Marketing: Tiara Puglisi
Director, Brand Strategy: Mark Renken
Honors:
Platinum, Advertising, The Muse Awards
Gold, Advertising, The ADDYS
Gold, Advertising, The Tellys
Platinum, Video Advertising, The Vega Awards
Why doom scroll or binge watch into the wee hours, when you can learn something about yourself instead? In this infomercial-inspired campaign starring Mxmtoon, we connected with noctural gen z folks and encouraged them to trade less productive late night activities for self-discovery after dark—in The Sims.
stay up with yourselves
Building upon the success of Find Yourselves, we once again took a social first approach that leaned into 90s and 00s nostalgia gen z loves so much. For this campaign, we reimagined infomercials in all their cheesy, simple solution selling glory, casting the hilariously talented Mxmtoon as the QVC saleswoman, the TV audience, and all the different Sim Selves that you might find in the Sims.
Fever Dream :15
QVSims :15
Late Night TV :15
Tired of being you? :06
Go online :06
Binge watch :06