Hi, I’m Laurel. I make delightful, human experiences for the internet and beyond.
I’ve spent the past fourteen years telling impactful stories for brave brands. I’ve helped Google love small business better, introduced AI to it’s higher calling and given Avon a 21st century makeover. I’ve rewritten the definition of family, dreamed up LinkedIn’s new digs and saved countless innocent tablets from Bill Belichick’s wrath. And when I’m not writing or momming, I’m doing my part to chip away away at Adland’s diversity problem with Next Creative Leaders, a global initiative I co-founded to shine a much-needed light on up-and-coming creative women.
I am currently the Creative Director at HiRoad, a behavior-based insuretech startup in San Francisco. I live in the East Bay with my talented husband, my hilarious daughter, and three forgiving house plants.