IS A MAMA. IS Not your mama's copywriter.

Hi, I'm Laurel. An award-winning Creative Director + Writer with strong Bay Area roots.

I've spent 12 years building brand and digital experiences for San Francisco agencies, Google's Brand Studio and Google's Pixel/hardware team. I'm currently a Creative Director at Firewood, where I lead embedded teams for AdWords and YouTube.  

In 2015, I co-founded Next Creative Leaders to shine a much-needed light on up and coming female creative talent. Not surprisingly, I have lots to say about motherhood, diversity in creativity, and being a part of the 3%.

 

I've worked for:

  • DesignKitchen/Blast Radius
  • Gensler's Brand Studio
  • Pixel/Hardware at Google
  • Razorfish
  • Google Brand Studio 
  • ANML
  • Fantasy Interactive (Fi)
  • SapientNitro
  • Rosetta
  • LEVEL Studios
  • Organic
  • Riney
  • Swirl

I've worked on: