Intel x Super Bowl LIII

Agency: Agency Inside | Role: Creative Director, Copywriter

Director: Matt King

Press:

Adweek

For Super Bowl LIII Intel once again teamed up with the NFL to take the fan experience to a new level—on the field and in the sky. Intel launched their first-ever live drone light show during a Super Bowl Halftime Show, beating their previous record for both indoor drones, and made advanced Intel True View highlights available to fans, so they could re-live the game’s most exciting moments. 


 

the half time show takes off

With Intel’s custom drones, the halftime performance soared to new heights.

 
 

Drones Sizzle Reel

 

big game, bigger tech

Intel’s Super Bowl tech story was larger than life. We captured it on—and off—the ground.

 
 

True View Tech Video

Drone Tech Video

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