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Google: Veteran Led
Agency: Media.Monks | Role: Creative Director
Creative Lead, Design: Angelina Springer
As part of Google’s broader effort to use technology and help veterans by identifying local businesses on Google Search and Maps, Google created “Veteran-Led.” This initiative allows businesses that are owned, led, or founded by a veteran to enable a “Veteran-Led” attribute through Google My Business, allowing it to appear on your Google business listing.
An icon that feels iconic
As a part of this effort, we explored new iconography, landing on the final icon; a letter “V” filled with the US flag, making it both easily identifiable and service agnostic.
