Google Ads Ecosystem
Agency: Google Brand Studio | Role: ACD Copy & Content Strategy
CDs: Goldy Bardin, Kareem Fahmi
Design Director: Jola Hyjek
ACD Art Directors: Mike Haggerty, Francis Almeda
Copywriters: Josslyn Mikow, Josh Finderup
Designers: Jessica DuFour, Arika Pike
Google has always loved small business. They just had a funny way of showing it: Before this project, anyone interested in Google's Ads products had to navigate a tangle of 40 inconsistent product sites. And that was a big problem because those products made big bucks (about $54 billion) for Google.
They tasked us with showing small business owners the love though a more seamless, relevant, and helpful Google Ads experience. Over the next 12 months we redefined the Ads Ecosystem, developed a supporting message and video strategy, and created 26 brand new sites from scratch that blend Google's new brand standards with material design.
helping small business feel the love
Reimagining, redesigning, re-writing and then re-launching Google’s Ads Ecosystem to be friendly to small business owners with big dreams.
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