drawing a new future for TS4

After two decades of marketing with in-game assets, a desire to move at the speed of culture and provide our placers with more choice in game with Kits pushed us to explore how our brand could come to life in new mediums.

 
 

imagination in motion

We brought the whimsy of the game to life with imaginative secondary art that was designed to inspire game play and discovery, delivered in social first formats.

 

 

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