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HP #Trending Social Series
Agency: Design Kitchen | Role: Associate Creative Director, Copy
CD: Kate “Deets” Shay
ACD Art Directors: Jen Phillips & Ross Fischer
Art Directors: Grant Loving, Dolly Totes, Monica Lo & Rachael Stamps
Copy Leads: Sara Iravani & Erik Gonzalez
Your social currency is based on how “with it” you are. And if you’re not going viral, you’re just a missed opportunity meme. One of the most fun and challenging aspects of running HP’s AON social account, was making sure we were on Facebook fleek. So we tailed those hashtags hard and joined the the cool kid conversation with a healthy sense of humor.
These are a sampling of the series we created to align HP products with trending topics—from laptops worthy of bingeing stranger things to the must-have accessories for back-to-school success.
hp transports you
#TrendingTVShows
Post Copy: Blink once 💡 if you’re in the upside down #StrangerThings
Post Copy: And just like that, *POOF,* you're there #GameofThrones
back to cool
#BacktoSchool
Post Copy: Being you is its own art form 🎨 #BackToSchool
Post Copy: Science. Bring it. 💯 #BacktoSchool
social causes
#MakeitGoViral
Post Copy: Reach into your screen and say 👋 to celebrate #WorldHelloDay
Post Copy: Cozy? On your mark, #BingeWatch, GROW🌱 #Movember
baby it’s cold outside
#GenericWinterHoliday
Post Copy: #PartyProps are just a tap and #print away 🙌 😎
Post Copy: Let it snow? More like, let it print 😄🎵 #HappyHolidays