![[laurel stark akman]](http://images.squarespace-cdn.com/content/v1/5fcfe5de48fd833a3ac8db9d/1607498087511-9ZBJRI8IU54PNMCTQV5S/Laurel+Logo.png?format=1500w)
Brand: The Sims 4 | Role: Creative Director
Associate Creative Directors: Jonathan Richardson & Katrina Michie
Creative Lead, Copy: Rachel Crowley & Anne Lacy
Creative Director, Design: Mary Rauzi
Design Director: Alex Adler
Director, Creative Strategy: Mark Renken
Director, Brand: Max Kramer & Tiara Puglisi
Director, Music: Raphaella Lima & Robi Kauker
Honors:
Clio Music, Bronze - 2022
ARIA Nominee - 2023
Press:
Since 2004, the Sims has partnered with over 800 artists to record their songs in Simlish for our game. In our first ever in-game concert experience, Sims Sessions, in 2021, we debuted Simlish songs in an entirely new festival format. During Sims Sessions, players were able to make the event their own by styling festival outfits, camping out on the festival site, and shopping exclusive digital merchandise for their Sims featuring Bebe Rexha, Glass Animals, and Joy Oladokun.
Sims Sessions 2.0 - the Content Series
When we launched our creative brand platform, Spark Something, in late 2022, we brought Sims Sessions back as a content series that gives fans a unique peek behind-the-scenes as new and old favorites record their hit songs in Simlish and share sparks from their creative process. We’ve been working with rising underrepresented artists as well as revisiting our relationships with more established musicians, who made it big in the Sims.
Festival Season comes to The Sims
When the pandemic threatened to put a damper on summer concert season, we brought a unique in-game concert experience into the Sims—and made it free to players. Dave Bayley of Glass Animals, Joy Oladokun, and Bebe Rexha all took to the Sims festival stage to sing their summer hits—in Simlish.
In the (simlish) studio
We take you behind the scenes of the Sims first ever in-game concert, as Sims Sessions headliner and two-time Grammy-nominated pop star Bebe Rexha returns to the studio to record her second song for us in Simlish.
Sims Sessions the series
Sparking something with Anitta.
We go behind the scenes with Grammy winner Anitta as she talks about her creative process, her love for the Sims, and records her new single, Practice, in Simlish, for the Pass the Spark film.
Sparking Something with Becca Hatch.
Get to know rising Austrailian star, Becca Hatch, as she talks about what’s inspiring her right now, her dreams for being in the Sims, and records her hit single, Blessed, in Simlish.
Sparking Something with Breland.
We meet up with Breland at Stagecoach to talk shaking up the country music scene then take you with us as he records his hit, Natural, in Simlish— following in the footsteps of Lizzo.