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In honor of Pride 2018, we added a new chapter to the Pixel Question Your Lens campaign:
This Is Family is our honest but hopeful response to a devastating year for LGBTQ+ progress. It challenges us to question the heteronormative lens through which we think about family — and consider the experiences of families who look different than ours. It fearlessly validates non-traditional families and celebrates the LGBTQ+ people who make them. And it reminds us that no matter who makes up your family, or how you came to find “home” in each other — the joy of being loved and accepted is universal.
Google Pride - This is Family
Agency: Media.Monks | Role: Creative Director
Production: Xpedition Media, Hook
Illustrator: Andy “Rooney” Simmonds
Design Lead: Angelina Springer
Copy Leads: Ryan Rogers & Eli Johnson
Honors:
Fast Company World Changing Ideas, Creativity
#thisisfamily
We shot real LGBTQ+ families on a Pixel phone for a stop-motion effect that felt like flipping through a family photo album.
pride.google
the family album reinvented
We told real LGBTQ+ family stories in the digital advertising to drive to Pride.Google.
iconography comes out
We worked with queer illustrator and advocate @HeyRooney to develop a visual library of inclusive family icons and a family font that explored a uniquely LGBTQ+ concept of “feeling at home.” The flag treatment was developed to celebrate the Bisexual, Trans and LGBTQ+ identities, making this Google’s most inclusive Pride yet.
