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Brand: Girls Inc. LA | Role: Creative Director, Copywriter
Directors: Jean Batthany & Jason Zada | Production: SECRET LEVEL
Creative Director, Art: Jean Batthany, Amber Justis
Creative Director, AI: Alastair Green
Music: WALKER
Press: Adage
In Los Angeles, where so many dreams come true, too many girls of color face intersecting systemic inequities that limit the resources and opportunities they need to rise to their full potential.
It dawned on us that the girls in the City of Angels could use more angels. So we called them in with this empowering, Forrest Gump inspired spot—right in time for the Girls Inc. fundraising Gala.
co-directed by AI
This film is an incredible example of how AI can work to realize and enhance an idea with limited resources and time. From creating the “true to real life” scenes that don’t exist as stock footage, to more of the cinematic shots that would have been out of our “pro-bono” budget, AI allowed us to visualize the full journey of our feather across the diverse Los Angeles landscape. All in all, 75% of this film ended up being created with AI, and we added the CG feather afterwards.
