Our Silent Partner

Agency: Personal Project | Role: Creative Director, Copywriter

Design Partner: Victoria Rosselli

Press:

AdAge, Adweek, Muse by Clio, The One Club, Little Black Book.

Honors:

Silver at the Side Show Awards, Social Good

Two months into the global pandemic that was hitting the creative industry hard, and on the brink of a civil rights movement that was bringing our industry face to face with our own systemic racism, Victoria and I were struggling with our own mental health—and concerned about the mental health crisis that was brewing among our fellow creatives.

As the days wore on, we could no longer ignore our own mental health challenges—or the deafening silence coming from Agency Leadership. So we decided to get them talking—by turning our invisible struggles into creative work that begged to be discussed.

In May (Mental Health Month), we launched Our Silent Partner, an anonymous, crowd-sourced creative portfolio that expresses what it’s like to live and work as a creative with mental health challenges. And we started a much-needed conversation around mental health in our industry.

silent struggles become loud art

From anxiety and depression to ADHD and OCD, creatives from all over world submitted anonymous art that expressed what it was like to live in their minds.