![[laurel stark akman]](http://images.squarespace-cdn.com/content/v1/5fcfe5de48fd833a3ac8db9d/1607498087511-9ZBJRI8IU54PNMCTQV5S/Laurel+Logo.png?format=1500w)
Intel x Super Bowl LIII
Agency: Agency Inside | Role: Creative Director, Copywriter
Director: Matt King
Press:
For Super Bowl LIII Intel once again teamed up with the NFL to take the fan experience to a new level—on the field and in the sky. Intel launched their first-ever live drone light show during a Super Bowl Halftime Show, beating their previous record for both indoor drones, and made advanced Intel True View highlights available to fans, so they could re-live the game’s most exciting moments.
the half time show takes off
With Intel’s custom drones, the halftime performance soared to new heights.
Drones Sizzle Reel
big game, bigger tech
Intel’s Super Bowl tech story was larger than life. We captured it on—and off—the ground.
True View Tech Video
Drone Tech Video