HP: Winning on paper

Agency: Design Kitchen | Role: Associate Creative Director, Copy

ACD Art Director: Jen Phillips

The Patriots gave Coach Belichick lots to rave about. The NFL's Surface Tablets, though? Not so much. In October 2016, Bill B's five minute long anti-tablet rant went viral—and footage of him throwing the Surface in frustration made for endless gif-y fun. 

We saw Bill's (very) public desire to "get back to good, old fashioned paper" as an opportunity to introduce him to the HP Pagewide printer. So we sent him one in this sweet, personalized package. Go team!