Forget Her Not

Agency: Venables Bell & Partners | Role: Creative Director, Copy

Creative Director, Design: Aisha Hakim

Copy Lead: Mary Buzbee

Designers: Steph Zmuda, Lauren Meadows, Alexia Korte, Emily Kurek, Jess Mendez, Alyssa Lee and Erika Mackley

Press:

Adweek, LBB Online, Campaign, The One Club, SF Egotist, Media Post

What started as one more reason to love Parks and Recreation’s Leslie Knope, has become a very real holiday in the hearts and minds of the feminist set. So to celebrate Galentines Day 2020, I joined forces with Aisha Hakim and The Fellow App to give women in Adland the chance to show some love to their mentors, partners and workplace BFFs. After turning to Twitter for help, we assembled a talented team of eight young ladies, and launched Forget Her Not, a card-sending campaign that targeted mailboxes, inboxes and Insta-Stories with femme-forward messages of thanks and appreciation.

We generated a lot of press and a lot of support from our industry’s lady luminaries. But most importantly, we generated a lot of love: with over 1,200 women sending e-cards to the women who have helped them along the way.