Agency: Rosetta | Role: Copy Lead
Award: 2012 Web Award
Rosetta and Water.org joined forces to raise awareness and money for the world water crisis. Our challenge was to get first world citizens to truly understand a third world issue. By telling the story on Common Thirst, building the Steps For Water Native App* and organizing a virtual walkathon, users had the chance to "walk in the shoes" of the millions of women and children who must walk miles, daily, for access to clean water. Our efforts generated thousands of dollars, thousands of tweets, a Fast Company article and nearly two million collective steps.
*Available for download on iOS and Android