Agency: CatapultWorks | Role: Copy Lead
When was the last time you actually read those lamesauce corporate rule posters in the breakroom? Yeah. Me too. But to their credit, Seagate knew their rules weren't exactly riveting reading material, and challenged us to find a way to get their employees to actually read—and follow—them. So by using eye-catching graphics and genre-appropriate copy, we re-imagined every rule as a must-watch fictional movie and created a series of beautiful posters that simply begged to be read.