HP’s ENVY Laptop boasts seriously premium sound, thanks to Bang & Olufsen speakers. But how do you tell a story about sound on notoriously visual platforms like Instagram and Facebook? With a series of experimental cymatics projects, we were able to visualize soundwaves in our inhouse studio—and make this high-end laptop look as luxurious as it sounds.
“Making of” Video
HP Sight of Sound “Ripples”
Post Copy: Gorgeous design meets audio by Bang & Olufsen—it’s love at first listen #ReinventObsession #BangOlufsen
HP Sight of Sound “Sand”
Post Copy: Give a gift that sounds as beautiful as it looks #ReinventingGiving #BangOlufsen
HP’s 4K visuals deliver big time entertainment. We brought the “larger than life” vibe to these posts with miniatures, and incorporated 360 video to encourage users to explore the tiniest 4K details.
HP Tiny Attractions - “Festival”
Post Copy: Your fest, your way. Superior sound and 4K visuals take you to the front row. But where’s the Beetle? #Coachella #Hideandseek
HP Tiny Attractions - “Drive Thru”
Post Copy: 4K Entertainment that's larger than life—and worth another look. Can you spot the tiny film lovers sitting in the tree? #TGIF #HideandSeek