Agency: Gensler | Role: Creative Director
When Hilton tasked us with making their Global Sales and Reservations report a "must read," we new it needed a re-imagining. We gave the document a distinctly modern treatment that visually sets each business unit apart while helping to highlight Hilton's successes and offering insight into future priorities, initiatives, and targets. We created a a digital version of the document that graphically and dynamically brings the numbers and opportunities to life. And we created pins that represented the different business units so that stakeholders attending the annual report meetings could easily identify colleagues on different teams.