Agency: Google Brand Studio | Role: ACD Copy & Content Strategy
Google has always loved small business. They just had a funny way of showing it: Before this project, anyone interested in Google's Ads products had to navigate a tangle of 40 inconsistent product sites. And that was a big problem because those products made big bucks (about $54 billion) for Google.
In 2014, they tasked us with showing small business owners the love though a more seamless, relevant, and helpful Google Ads experience. Over the next 12 months we redefined the Ads Ecosystem, developed a supporting message and video strategy, and created 26 brand new sites from scratch that blend Google's new brand standards with material design.