IS A MAMA. IS Not your mama's copywriter.

Hi, I'm Laurel. A writer/strategist/advocate who loves getting nerdy and hates talking about herself in the 3rd person.

Currently gaining my "Noogler 15" at Google, where I run an embedded creative team that supports customer marketing.  Prior to this role, I spent 12 years playing the digital and branding agency field in San Francisco, before entering the "age of Google" with stints at both Google's Brand Studio and the marketing team for Project Aura.

My creative work has been honored by the Clios, The One Show, Creativity International, AdAge, The Appys, and The ADDYs and I've been a part of the team that runs the 3% Conference for over three years. I've been a part of the One to Watch Jury and a mentor for the See it Be it program at Cannes and I sometimes write about motherhood, diversity in creativity, and being a part of the 3%.

When I'm not doing writer things or hanging out with my husband and our favorite tiny human, I'm busy helping running Next Creative Leaders, a diversity initiative I co-founded with The One Club, to shine a much-needed light on up and coming female creative talent.

I've worked for:

  • DesignKitchen/Blast Radius
  • Gensler's Brand Studio
  • Project Aura (Glass and Beyond) at Google
  • Razorfish
  • Google Brand Studio 
  • ANML
  • Fantasy Interactive
  • SapientNitro
  • Rosetta
  • LEVEL Studios
  • Organic
  • Riney
  • Swirl

I've worked on: